The so-called “Gen Z” is currently the most important target group for recruiting young talent. Especially in times of a shortage of skilled workers, companies are competing for precisely these young talents. However, large traditional companies are often a deterrent to this generation, as they do not appear modern and flexible enough. Videos can help. Through TikTok, YouTube, etc., “Gen Z” is already very familiar with this medium and combines progressivity with it. At the same time, the ease of consumption, authenticity and the combination of audio and image ensure that the attention span of viewers is longer.
In the following, we will introduce you to six video formats that make your company more attractive to Gen Z and can help with talent acquisition.
6 video formats to attract talent from “Gen Z”
1. Insights into everyday working life
Young talents are interested in what working life looks like in a particular position. What are normal tasks? Who are my colleagues? What does my workplace look like? A company video can provide a good insight into everyday working life and thus increase the attractiveness of a position for young talent. The rule here is: Authenticity beats perfection. It is better to convey an honest picture of work than to undercut expectations and create frustrated employees later.
2. The company's culture
A positive, humorous and informal corporate culture is important for many young people. In a company video, you can show how employees interact with each other and which values the company embodies. The company's position in terms of sustainability and diversity is extremely important for Gen Z. In the same way, you can give applicants a taste of the humor and atmosphere that prevails among you. Once again, authenticity beats perfection.
3. The company's history
A good story inspires everyone. This also applies to the young talents of “Gen Z”. Show your company's path to what it is today and the visions you have for the future. If you make them engaging enough, you will create an incentive to want to help shape the future of your company.
4. Presenting career opportunities
“Gen Z” longs to make a difference in their workplace and to leave their own footprint. A realistic presentation of career opportunities in the company makes it clear to young talents what opportunities they have in the company to do so.
5. Executive profiles
Potential employees not only want to know who they are working with, but also who their supervisors will be. One of the most common reasons for a rejection of a job offer or a dismissal is a lack of sympathy with the manager or colleagues. An appealing video profile that shows likeable quirks and the human side of the manager can counteract this.
6. Identification of continuing education opportunities
In addition to climbing the career ladder, personal development is also immensely important for talented young people. It is therefore useful to present the initiatives that your company offers for this purpose. This must not only be continuing education to learn skills relevant to the job, but can also be training for stress or conflict management.
Cofenster can help you!
cofenster can help you produce all of the videos mentioned above. All formats mentioned are implemented as finished shot lists in our software, to which the videos only have to be uploaded. In the same way, all videos are automatically subtitled and CI-compliant branding. This allows professional videos to be produced by just one person in less than 30 minutes.
You can find out more about our software in your private demo learn!
