How do you keep a team with many employees together? Which communication formats and channels enable more participation? Which ones promote closeness in the teams and pay off in terms of team building when home office is the new normal? The internal communications department of the Sparkasse also faced these challenges.
The innovation team had been considering video as a solution to this for some time. The problem was that producing a single video took up too many internal resources, so the team couldn't implement its ideas on how to use video to improve internal communications."Before cofenster, we used different tools to be able to produce a video. The process was lengthy and inefficient, and we weren't always happy with the results relative to the effort."
"With cofenster we were able to produce videos easily and quickly in the right CI"
With the help of cofenster, the team was able to produce videos much faster, easier and, above all, more efficiently, thus easily achieving its overall goals: To strengthen the team feeling in the company with various video projects and to improve internal communication.
New video applications are constantly being added to the existing ones. This is also because cofenster is constantly expanding its functions. For the innovation team, it is clear that video will play an increasingly important role in corporate communications.