How Top Internal Comms Teams Are Connecting with Gen Z, and Actually Motivating Them

“Do you want to speak, or do you want to be heard?”

That’s the question every Internal Comms leader should be asking themselves in 2025. Because comms is not about pushing the messages out. It’s about whether your workforce, especially the growing Gen Z and soon-to-arrive Gen Alpha, are truly hearing and acting on it.

And here’s the truth: too many comms teams are giving Wikipedia to the TikTok generation and wondering why it isn't clicking.

This is a workforce raised on video - short, visual, authentic content designed to be watched, not skimmed. If your strategy is still built around static PDFs, text-heavy policy documents and detailed intranet documents, you risk speaking without being heard.

Considering the fact that 30% of the workforce will be made up by Gen Z by 2030, this is an issue that we must act on today.

The good news? You don’t need a production studio or editing expertise to adapt. With AI video assistants, today’s leading comms teams are bridging the generation gap, turning static content into watchable, dynamic videos that connects and motivates.

Why Video Is the Language of Gen Z & Alpha

Gen Z and Alpha grew up in a video-first world. Their instinct is to watch, not read. They expect content to be visual, to-the-point, and authentic. In fact:

• They already consume hours of video content daily -  across YouTube, TikTok, and Instagram
  
  
• They retain far more information when it’s delivered through video
  
  
• They respond better to authentic, relatable voices than to corporate generic jargon
  

For Internal Comms, this doesn’t mean starting from scratch. It simply means reformatting the content you have already created into the medium your workforce actually consumes: video.

And that’s where AI video assistants come in.

Using Text-to-Video to Engage and Connect with Gen Z & Alpha

One of the biggest frustrations for Internal Comms teams is putting hours into a strategy announcement, quarterly update, or change rollout, only to see low engagement. It’s not that the information isn’t important. It’s that the format isn’t designed for how Gen Z actually consumes content.

That’s why leading comms teams are embracing a text-to-video strategy. Instead of relying on emails or PDFs, they’re turning those same messages into short, branded videos that grab attention and motivate action. With video, you’re not just sharing information, you’re making it resonate.

This is where Theo, our AI-powered text-to-video assistant, steps in. Theo takes the content you’ve already created, from detailed reports to policy memos, and transforms it into watchable videos that employees actually finish.

Here’s how comms teams are using Text-to-Video to connect with Gen Z:

• Quarterly & Annual Reports → turned into digestible highlight videos employees can watch in under two minutes
  
  
• Onboarding Process Guides → delivered as friendly, branded video walkthroughs that help new hires settle in faster
  
  
• Strategy Announcements → storyboarded into visual summaries that stick in employees’ minds

Theo makes it possible to speak the language of a generation raised on video ,without needing production teams or editing expertise. That’s why top Internal Comms teams are using Enterprise-grade text-to-video not just to inform Gen Z & Alpha, but to truly engage and motivate them.

How to Turn Long Recordings Into Snackable Moments Gen Z Will Watch

If text-to-video helps you transform written content into videos that Gen Z & Alpha will watch, the next part of the strategy is to cut your long-form updates into short, succinct pieces. Town halls, leadership Q&As, and webinars often contain powerful messages, but most employees don’t have the time or the attention-span to watch them in full.

That’s where Milo, your AI assistant for short-form video, comes in. It automatically identifies the moments that matter most, then transforms them into dynamic clips designed to capture attention fast. Perfect for a generation that consumes content in quick, snackable bursts.

Here’s how comms teams are using Milo to connect with Gen Z & Alpha:

• Town Halls → condensed into highlight reels that give employees the key takeaways in minutes
  
  
• Webinars & Trainings → clipped into short, shareable learning moments for ongoing engagement
  
  
• Leadership Interviews → turned into authentic soundbite clips that make senior leaders feel closer and more relatable

For Gen Z & Alpha, shorter doesn’t mean less impactful. It means more likely to be watched. 

Milo ensures the important messages from your longest recordings actually get through, helping you connect and motivate without overwhelming your audience.

Building Authentic Connections with Ella

If Theo gives you clarity and Milo gives you reach, Ella delivers authenticity, and that’s the one thing Gen Z & Alpha care about most. Generic corporate statements don’t resonate with them. They want to see real people, real stories, and a genuine culture - Look at the podcast boom for proof on this!

Ella, your AI assistant for authentic employee videos, helps you capture that without any previous video or editing experience. It guides employees during recording, reduces camera shyness with prompts and tips, and automatically finalizes videos in your brand style.

What Ella helps create:

• Employer Branding Videos → real employee stories that showcase culture
  
  
• Internal Comms Clips → authentic peer-to-peer updates
  
  
• Employee Testimonials → human-centered content that builds trust

Ella makes recording authentic videos feel natural for employees, while keeping the production process seamless and professional.

Why This Matters Now

Not long ago, everyone was asking how to connect with Millennials in the workplace. Fast forward, and those conversations feel like history. The new question is how to engage Gen Z - and prepare for Gen Alpha, who will start entering the workforce in just a few years.

Top Internal Comms teams are already making the shift. They’re modernizing their strategy with video-first communication that is clear, authentic, and secure.

They’re not just speaking. They’re being heard.

Ready to Connect and Motivate?

The workforce has changed. The way we communicate needs to change with it. With Theo, Milo, and Ella, you don’t need a studio, an agency, or editing skills. You just need the right AI assistants to help you.

It’s time to give Gen Z and Alpha the content they need through the channel they engage with.

Book a demo today with one of our AI Video Advisors today and see how your Internal Comms strategy can connect and motivate the new generation of the workforce.