How to: Testimonial Video

Build Trust with a Testimonial Video

In a world full of information and endless options, we often face one key question: What will the reality actually be like? Whether you’re choosing a product, a new job, software, or a service, uncertainty often sticks with us until the very end. Testimonial videos are a powerful way - and an important part of employer branding - to build trust and convince your audience. Learn more in our blog. 

As a company, you naturally do everything you can to highlight your strengths to potential customers and candidates. But real credibility comes primarily from authentic opinions from satisfied customers and employees. People who were once in a similar situation and decided to go with your solution can give others confidence. Your potential customers and future employees can relate to them - and trust them. That’s exactly where testimonial videos come in.

Testimonial Videos as a Key to Success

The numbers speak for themselves: 2 out of 3 people say they’re more likely to make a purchase decision after watching a testimonial video. It shows how a company, product, or service helped someone else. And this doesn’t apply only to products and services - it also influences the decision to apply for a job.

Before making a purchase or application decision, we tend to read reviews or watch first-hand experiences. This is where testimonial videos provide that decisive proof that potential customers and candidates can trust your company. That trust doesn’t just lead to higher conversion rates - it also strengthens your brand position as an attractive employer, a core part of employer branding.

Video Storytelling – Spark Emotion and Convince

Testimonial videos are ideal for telling stories that stick. With cofenster’s video software, you can easily create professional videos that emotionally connect with your audience and win them over through the perfect combination of audio and visuals. Put your satisfied customers or employees in front of the camera and let them tell their story with cofenster. The result: authentic, high-impact content that builds trust and stays memorable.

Testimonial Video – A Building Block of Employer Branding

Testimonial videos aren’t only valuable for selling products or services - they also play a central role in employer branding. Authentic employee stories help potential candidates form a clear picture of your company culture. A testimonial video communicates, in a highly personal way, why your company is a great place to work.

Creating a testimonial video isn’t just an effective way to increase conversion rates; it’s also a valuable opportunity to strengthen relationships with your current customers and employees. The people featured in your testimonial video become powerful advocates for your company and make a meaningful contribution to strengthening your employer brand.

Our conclusion: Testimonial Videos as a Valuable Employer Branding Tool

A well-made testimonial video can work wonders - it builds trust, strengthens your brand, and plays an important role in employer branding. Whether for potential customers or candidates, it’s a powerful tool that increases your company’s credibility and appeal over the long term. Give it a try 🚀